As Fast Company comments, the former Pittsburgh Pirates pitcher Vernon Law once remarked: “Experience is a hard teacher because she gives the test first, the lesson afterwards.” Many people who have attempted and failed to get their first advertising jobs can certainly vouch for this.
Thankfully, however, many gurus of the advertising sector are also forthcoming with advice on how to get a foot in the door. Here are some tips for securing a job in this varied industry.
Look for opportunities in-house, not just at agencies
While you may initially consider applying to advertising agencies, more companies have been opting to handle some of their own marketing rather than outsource it to external agencies.
Debbie Morrison, who has decades of experience in the advertising industry, including spells at several ad agencies, has told The Guardian about examples of in-house jobs. She says that experience in one of these “may help you to eventually make a step up into a mainstream agency.”
Don’t limit your job search to London
It’s hard to look past London if you are determined to get work at one of the main agencies. The UK capital is, after all, a particularly vibrant hub in the advertising sector. However, Morrison urges you to first apply for work at agencies in other UK cities, such as Manchester, Leeds and Newcastle.
She shares the anecdote that, while she got her first advertising position at a Leeds agency, her “great all-round experience” there led her to get a job in the capital just a few years later.
Educate yourself about industry developments
While you don’t need a degree in advertising to get work in the sector, most agencies still expect promising applicants to be passionate about the communications world. Therefore, keep yourself updated on what is happening in that world; many applicants have failed to do so.
You could particularly impress an agency if you anticipate the rise of “quantum marketing” noted by Marketing Week. This helps to explain why even IT work could help you get a job in advertising.
Put together a CV that will stand out
As a popular agency is likely to see many CVs regularly entering its inbox, you need to do what you can to ensure that your CV stands out – and, obviously, for the right reasons.
Of course, your CV could be at its optimal appeal to employers if you include details about your interest in the industry, creative spirit and willingness to go beyond the call of duty. That could make a CV both informative and easy to digest once it has been submitted via a jobs site like CV-Library.
Don’t let rejection hold you back
If your first application results in a rejection, don’t stop sending off further applications. After all, it’s a competitive industry – and agencies relish in seeing candidates showing persistence.
You don’t have to resist sending repeat applications to the same agency, either. A company that says no today could change its mind tomorrow, so don’t miss that chance.
I set this blog up a couple of years ago now as a way to share my experience that I’ve gained through my school education and my real life education. It sounds geeky, but the economy is something that I’m really passionate about and it’s something that I am actually pretty talented in, so it’s great for me to share these experiences with those that may be struggling a little bit with finance and figuring out how to navigate the economy.