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Building A Business Website That Works

A working business website is much more than a site that will display some words and pictures for prospective clients.  A working website works to build your operation’s digital presence, and a working website represents your brand with excellence of design.  

If you’re not sure about the “working” nature of your business website design, take some time to learn about some pivotal design elements.  Here is a brief overview of some of the most beneficial design elements your business website should always display.

Design for engagement

A working business website gets visitors involved.  Build your website to grab the passing user’s attention, and hold it.  Research says that designers only have a few seconds to prove interesting to viewers before they move on to the next search result.  

Add an extensive “Blog” section to your business website to beef it up a bit.  This website for data center maintenance has an excellent example blog for inexperienced web designers to admire.  Fill your business blog with worthwhile content that visitors will want to read.  Write about industry relevant information, and post new entries on a regular basis.  

Design for communication

Communication is one component your business website needs to make a clear connection with passing users.  You want to design for communication, so you can have the most insight possible from consumers.

A business website should have more than just a “Contact Us” page to maintain a good grasp on the pulse of your target audience.  Learn how to write out a compelling call to action, and add design elements like a shortened contact form or a “leave a comment” space to your design to supplement your contact page.  

Design for speed

The speed at which your business website loads is vital to the success you find online.  If your pages don’t load within seconds, you’ll miss out on most of the traffic your site could be experiencing.  

Make sure you are using high-quality multimedia elements, so your page doesn’t lag when loading.  Don’t leave your website boring or bland, but make sure your content is loading efficiently.

Design for mobile users

Mobile users make up the majority of today’s web users, so it makes sense to cater to the needs of the majority.  You can no longer design for display on traditional PCs or laptops. Today’s digital success fits on a much smaller screen.  

Try researching the benefits of adding media queries to your design coding.  Your web design may benefit drastically from the simple integration of media queries.  

Design for search engine optimization

If you designed your business website without the knowledge of search engine optimization, then you could probably use a good once over for optimization purposes.  SEO is aimed towards helping designers design digital content that Google’s search algorithm can easily rank. The better your SEO integration, the higher your page’s ranking will be in the SERPs (search engine results pages).